About Me
About Me
Hi, I’m Jake Nordstrom. I’m a San Diego-based business professional with a background in leadership, operations, customer success, business economics, and data-driven decision-making. I enjoy understanding how businesses operate, analyzing information to make thoughtful decisions, and working with people to turn ideas into meaningful results.
My path to where I am today has been anything but linear, and I’ve come to appreciate that as one of my greatest strengths. I began my college education at Texas Christian University in Fort Worth, Texas, where I studied Economics. After my first year, the COVID-19 pandemic led me to continue my education at Santa Barbara City College, where I explored Sociology and discovered a particular interest in the relationship between people, businesses, and society. I eventually moved to San Diego and completed my undergraduate education at the University of California San Diego.
In June 2024, I graduated from UC San Diego with a Bachelor’s degree in Sociology, with a focus in Economy and Society, along with a minor in Business Economics. My education gave me a unique perspective on both the quantitative and human sides of business—something I continue to value in my professional career.
Professionally, I currently work at Yelp, where I started as a Customer Success Manager before being promoted to Associate Manager in May 2025. In my current role, I lead and develop a team of Customer Success Managers, using performance data, coaching, and strategic problem-solving to help my team consistently perform at a high level. I’ve helped implement and test new ideas, suggested process improvements, and worked to identify opportunities that can make our team more effective. Over the past year, my team has consistently performed above expectations, achieving high levels of production on multiple occasions and meeting performance expectations more than 90% of the time while maintaining strong revenue performance.
Before Yelp, I spent more than three years with Sherwin-Williams, beginning as a Customer Service Specialist and eventually taking on Operations Manager responsibilities before relocating to San Diego. After moving, I returned to Sherwin-Williams as a Sales Associate while pursuing my education and career in San Diego. Those experiences taught me the importance of adaptability, accountability, communication, and taking initiative—lessons that have continued to shape the way I approach leadership today.
I have always been particularly interested in the intersection of business, data, and decision-making. I enjoy working with numbers and information to understand a problem, evaluate the available options, and make a calculated decision rather than simply relying on instinct. This interest extends beyond my professional life as well; I have a strong personal interest in investing, financial decision-making, and understanding what makes businesses successful. I’ve also continued developing my skills in areas such as Excel, Tableau, and emerging AI tools and projects.
One of my proudest accomplishments outside of my education and career was earning the rank of Eagle Scout on April 25, 2019. My Eagle Scout project, the “Good Turn Cuba Eagle Scout Project,” began as an effort to connect youth baseball players from Cuba with players in the United States. While travel regulations ultimately made that original goal impossible, the project evolved into an opportunity to build meaningful international relationships and transform our freshman baseball field into a beautiful home field. The experience taught me a great deal about leadership, persistence, problem-solving, and the importance of adapting when things don't go according to plan. I’ve dedicated a separate page on this website to the project and its story for anyone interested in learning more.
Outside of work, I’m a lifelong baseball fan, a Pokémon collector, and someone who genuinely enjoys learning about investing, business, and how things work behind the scenes. I currently live in San Diego with my fiancée, Kaya, and our Miniature Schnauzer, Chester. We enjoy spending time together, taking long walks along the beach—usually at night—cooking at home, and exploring the many unique restaurants and food spots around San Diego. I’m also looking forward to getting married and beginning the next chapter of our lives together.
Looking ahead, I’m excited to continue growing as both a leader and a business professional. I enjoy being part of a team working toward a common goal, while also being comfortable stepping into a leadership role when an opportunity calls for it. I’m particularly interested in opportunities where I can combine analytical thinking, business strategy, technology, and people leadership to solve problems and make a measurable impact.